Buying a car can be an exciting, but sometimes scary, adventure into the myriad
makes, models, options, warranties, and financing available. And as if these decisons
aren't difficult enough, throw into the mix the search for the elusive reputable
dealership. It's enough to make a girl want to forget the whole process and ride
the bus or take a taxi. But take heart, my fellow female car shoppers. By doing
a little research, you can be an educated consumer and drive away with a great deal.
After you've decided on the type of vehicle you want, or at least narrowed down
the possibilities, you have to locate a reputable dealership. This is the most important
element of your search. And yes, sisters, it can be intimidating. As with any profession,
there are good dealers and bad dealers, and unfortunately, many of the dealers you
find will be males who don't take women car buyers seriously, even in this day and
age. So how do you know if a dealer is honest or not?
The best way to find a reputable dealer is by his reputation - hence the word "reputable."
Ask around. Talk to friends, family, co-workers. Find out about their experiences
with local dealerships, good and bad. Jot down a few notes. You can learn a lot
from their past "rip-offs" or "sweet deals."
Another way to check out dealerships is to call the Consumer Affairs Office of the
Department of Agriculture, at 1-800-435-7352. They will share any negative reports,
complaints, or problems about vehicle dealerships in your target area. Be sure to
contact your Better Business Bureau, too. An even easier way to explore dealerships
is to visit www.autotropolis.com/car.dealership. Just click on your state, then
on your city or on the city where you'll be searching for your car, and a list of
dealerships will appear. Most importantly, the website displays customer reviews
of most dealerships - positive and negative. The reviews are written by people who
have actually purchased vehicles from the dealership in question, so the information
provided is invaluable to a would-be buyer.
Before you ever step onto the lot, know how much you can afford. What is the maximum
monthly payment that your budget can handle? Exactly how much do you have for a
down payment? Be firm. Don't let a smooth-talking salesman pressure you into a car
you can't afford or don't really want. Get their best offer, then go to another
dealership or two to compare prices. Be sure you understand what is and is not included
in the price and warranty. With a warranty, the three big words are terms, coverage,
and exclusions. Read everything carefully. Remember - the big print giveth, the
small print taketh away. Don't sign anything under the influence of excitement while
you're picturing yourself cruising down the highway in your new wheels. Take the
papers home, read them thoroughly, and sleep on it. The car will still be there
tomorrow. And if it isn't, there are probably hundreds more just like it.
One more thing to consider, make sure you understand if it's a purchase or a lease
you're agreeing to. This might sound simple, but there are unscrupulous dealers
who "trick" buyers into believing they're getting a great deal on the purchase price
of a car, when in reality, the price is for a lease. They get the consumer all excited
about the car, then at the last minute, when the papers are almost all signed, the
dealer explains it's actually a lease. This happens all too often. It even happened
to me several years ago.
If you're purchasing a used car, find out what it's really worth; don't just take
the salesman's word. Visit the NADA Official Used Car Guide at www.nada.com, or
the Kelly Blue Book at www.kbb.com. Also, find out if your state has a Lemon Law
that covers previously-owned vehicles and protects consumers from shady dealers
and shoddy automobiles. Some dealerships offer warranties with used cars, and some
don't, so this is another important thing to think about.
Just remember that car dealers work on commission. They have to sell to survive.
Caveat emptor, Latin for "let the buyer beware," certainly applies when shopping
for a vehicle. My advice is to take the time to research not only the car itself,
but even more importantly, the dealership. If you've done your homework and are
truly a savvy shopper, then caveat venditor, "let the seller beware"!